ASOS Spring/Summer 2012 Preview

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Here’s what’s coming for Spring/Summer with ASOS

Textures, prints and sequin. All in neon and rich colours 

Candy coloured trainers. The frosted bowler bag is already available here.

Sharp intake of breath at the creepers
Lady like: Sherbert structured embellished dresses 
Floor sweeping ombre 

Platform sandals

Tropicana: In net jumpsuits and sequin
The bright sportswear backpack
This rainbow coloured cut out dress was gorgeous
A delicate use of neon:  I would kill for this sheer maxi dress

What struck me was the quality when touching the clothes. Unlike Topshop or Zara, ASOS does not have stand alone stores to support their website so I was curious to feel so many pieces in person.  The sequins, the beading, the neon, the lace neon.

This is the first time that I’ve previewed an ASOS collection and all of the above pieces felt luxe and weighty (the viewing was last year but close up shots are now allowed to be published).

I’m looking forward to seeing these pieces roll out soon.  That neon lace effect sheer dress….God.



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  • http://www.blogger.com/profile/14018563090154607266 Sing

    It’s obvious they are totally inspired by the vintage wares we so often find in said stores.

  • http://www.blogger.com/profile/11549743903384046588 Derrar

    oh my god oh my god oh my god oh my god!!!!

  • http://justlikesushi.creatorsofdesire.com/ Joy. // Justlikesushi.com

    I think it’s one of the most colorful collections since ages! I want SPRING!

  • http://www.blogger.com/profile/09022203116142439305 modern Suburbanites
  • http://www.blogger.com/profile/00522595918240221770 VintageVirgin

    WHOA, AMAZING! I love that colors and prints are dominating everything this spring. I’m going to have to look at this up close and personal in when I land in NYC in March! I would love to meet you…ok die!

  • http://www.bluemojito.co.uk/ cate

    fab stuff – love your blog – have you seen embellished tunics at http://www.bluemojito.co.uk

  • Anonymous

    Everything looks just fantastic.

  • http://www.blogger.com/profile/05942764320600245819 Julie Khuu

    Love the return of flatforms…but with some heftier weight and punchy prints! I just shopped their monstrous sale and can’t wait to see these pieces up close and personal! Those tribal neon pieces are outrageous!

    Peace. Love. LOL!

    Haute Khuuture.com

  • http://www.blogger.com/profile/00755411919932479925 Borjana

    I’m dying over here.Looks like heaven!

  • http://www.blogger.com/profile/01668447230516149537 Drea

    My mouth is watering over those delicious colours!!

    Drea xo


  • http://www.blogger.com/profile/04021171264817191178 ASH

    Wow whole lot of colour going on here. It all looks lovely but I’m not going to buy into the trend too much as i’m sure Primark will soon catch up.

  • http://www.blogger.com/profile/00697257277387298220 Domonique Wilson

    Actual eye candy….so yummy!



    • http://www.blogger.com/profile/02975376098078404860 Domonique

      You (almost) stole my name! My last name is Williams!

      Anywhoo, cool blog! Those IMG cards were a fab find!

  • http://www.blogger.com/profile/14020336322022529868 Serendipity Max

    I like online shopping but I always prefer to see the pieces in person. I think that’s why for clothes I never tend to shop on Asos much. But they all look really great. I love all the prints and colours.


  • http://www.blogger.com/profile/05228257285374633000 bravegrrl

    i’m with you on that lace neon

  • http://www.blogger.com/profile/09104372372767159832 Laura.

    wow wow wow so many lovely pieces!
    I would love the platform sandals.

  • http://www.blogger.com/profile/05359487128946293599 SAMANTHA

    This is AMAZING!! I need that mesh romper, can’t wait :) I posted the lookbook but the inside scoop is so much better.


  • http://www.blogger.com/profile/06301880713628709632 Katarina Stimac

    Gorgeous colors! Very happy and bright! Just in the right spirit to fight this rough economy!
    Lovely post :)
    La Kat

  • http://www.letiziabarcelona.com/ letiziabarcelona

    oh I’m gonna love it!
    I’m such a color lover!

    kisses from Barcelona


  • http://www.blogger.com/profile/18359692445710227141 Collections

    This stuff is beyond gorgeous. I can’t wait for it to hit the site!

    $100 Shopbop GIVEAWAY

  • http://www.blogger.com/profile/11188731495401014352 kaye

    this reinfroces just hw much I LOVE asos. Such a wonderful selection xx


  • http://www.blogger.com/profile/14505841822166287614 Ms. Givens

    In love with that sheer dress!

  • http://www.punky-b.com/ punky b

    That shear dress with lace neon is simply to die for… Hope it will be on asos french site as well! :)



  • http://www.blogger.com/profile/10375105277340124705 Mila


  • http://www.blogger.com/profile/00446985980264122608 mycloset

    Can I have them all?! Ahahahah! Love everything! Colors, textures, design…

  • Nicole Windle

    I need those candy coloured trainers in my life!!!

  • http://www.blogger.com/profile/15664502134805475932 Her Persona
  • http://www.blogger.com/profile/18234429821917572004 Diana

    umm how did you not grab EVERYTHING and race out of the store?! looks like i will be creating a huuuuuuge wishlist via asos when this launches 😉 xo


  • http://www.blogger.com/profile/13555338365629174476 Vani

    I’m liking a lot of things you’re showing :)
    And that last dress is really a show stopper!

  • http://www.blogger.com/profile/04279567464751008383 Ines Naouali

    LOVE IT! All the brights and pastels are so fun! x

  • http://www.blogger.com/profile/08577709068519104458 FJ

    that sheer maxi dress is absolutely gorgeous.

  • http://www.blogger.com/profile/10699587246614751916 Lola

    shoes!!!! love their shoes!!!!


  • Anonymous

    the neon sheer dress is amazing and would look beautiful w your complexion. I know Im getting it for sure!

  • http://www.blogger.com/profile/07594392144717700960 Confessions of A Confused City Girl

    I love ASOS. I am a faithful customer. I am excited to see the new line! Their colors are always so vivid

    Check out my blog, comment, and follow if you like!
    Confessions Of A City Girl

  • http://stylecroissant.blogspot.com/ STYLE CROISSANT

    OMG I’m DYING right now !! The forth picture makes me seriously drool at the exquisite pieces, and the best part is, that all these wonderful clothes are AFFORDABLE ! Hooray !!

  • http://www.blogger.com/profile/15057101385427278906 The little world of fashion

    Wow wow wow!

  • http://www.blogger.com/profile/01087908329980341221 Afro meets Euro

    colour up your life……i love these vibrant, candy colours….some colour to brighten up the dark cold winter outside :-))


  • http://www.blogger.com/profile/03245585246728339165 Contact

    the platforms look a tad high, but im loving the brights and prints!


  • http://www.blogger.com/profile/03848558721157739569 Srimoon

    nice prints…awesome..i love that fashion

  • http://www.doubletoasted.blogspot.com/ Natalia

    God is right. That neon lace dress at the end is GORGEOUS.


  • http://www.blogger.com/profile/07353345418457972581 Miss Lindsay

    I spy a white eyelet dress that I must have!!!

  • http://www.blogger.com/profile/09480406090443642707 Alexandra

    gahh that last dress really is incredible. the use of neon in all these pieces is spot-on. and the spotty platform shoes! want it all!


  • http://ftnashville.com/cool-springs-boot-camp-lose-weight-and-tone-your-body-while-having-fun COOL SPRINGS Fitness Club

    This is such a great resource that you are providing. this blog contain lot of information.Thanks for sharing.

  • http://www.cocoandcowe.com/ catriona

    ugh. that sheer maxi dress… amazing.

  • http://www.blogger.com/profile/17230865816103351579 Rudy

    I really loved what you said. nike zoom hyperfuse 2011 is also a good recommendation.Very much advocated.

  • http://www.blogger.com/profile/04700035368437471384 Janelle Lim

    I’m having an ASOS giveaway, check it out here: https://www.youtube.com/watch?v=fyg9L2wTLmk


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