ASOS Spring/Summer 2012 Preview

Here’s what’s coming for Spring/Summer with ASOS

Textures, prints and sequin. All in neon and rich colours 

Candy coloured trainers. The frosted bowler bag is already available here.

Sharp intake of breath at the creepers
Lady like: Sherbert structured embellished dresses 
Floor sweeping ombre 

Platform sandals

Tropicana: In net jumpsuits and sequin
The bright sportswear backpack
This rainbow coloured cut out dress was gorgeous
A delicate use of neon:  I would kill for this sheer maxi dress

What struck me was the quality when touching the clothes. Unlike Topshop or Zara, ASOS does not have stand alone stores to support their website so I was curious to feel so many pieces in person.  The sequins, the beading, the neon, the lace neon.

This is the first time that I’ve previewed an ASOS collection and all of the above pieces felt luxe and weighty (the viewing was last year but close up shots are now allowed to be published).

I’m looking forward to seeing these pieces roll out soon.  That neon lace effect sheer dress….God.

47 comments

  1. Sing says:

    It’s obvious they are totally inspired by the vintage wares we so often find in said stores.

  2. Derrar says:

    oh my god oh my god oh my god oh my god!!!!

  3. Joy. // Justlikesushi.com says:

    I think it’s one of the most colorful collections since ages! I want SPRING!

  4. VintageVirgin says:

    WHOA, AMAZING! I love that colors and prints are dominating everything this spring. I’m going to have to look at this up close and personal in when I land in NYC in March! I would love to meet you…ok die!

  5. Anonymous says:

    Everything looks just fantastic.

  6. Julie Khuu says:

    Love the return of flatforms…but with some heftier weight and punchy prints! I just shopped their monstrous sale and can’t wait to see these pieces up close and personal! Those tribal neon pieces are outrageous!

    xo-Julie
    Peace. Love. LOL!

    Haute Khuuture.com

  7. Borjana says:

    I’m dying over here.Looks like heaven!
    xx
    B.

  8. Drea says:

    My mouth is watering over those delicious colours!!

    Drea xo

    dreasjunkyard.blogspot.com

  9. ASH says:

    Wow whole lot of colour going on here. It all looks lovely but I’m not going to buy into the trend too much as i’m sure Primark will soon catch up.

    • Domonique says:

      You (almost) stole my name! My last name is Williams!

      Anywhoo, cool blog! Those IMG cards were a fab find!

  10. Serendipity Max says:

    I like online shopping but I always prefer to see the pieces in person. I think that’s why for clothes I never tend to shop on Asos much. But they all look really great. I love all the prints and colours.

    xx

  11. bravegrrl says:

    i’m with you on that lace neon

  12. Laura. says:

    wow wow wow so many lovely pieces!
    I would love the platform sandals.

  13. SAMANTHA says:

    This is AMAZING!! I need that mesh romper, can’t wait 🙂 I posted the lookbook but the inside scoop is so much better.

    http://www.dragonnfruit.com

  14. Katarina Stimac says:

    Gorgeous colors! Very happy and bright! Just in the right spirit to fight this rough economy!
    Lovely post 🙂
    La Kat

  15. Ms. Givens says:

    In love with that sheer dress!

  16. punky b says:

    That shear dress with lace neon is simply to die for… Hope it will be on asos french site as well! 🙂

  17. LAURA W says:

    I JUST DIED

  18. Mila says:

    OMG AMAZING!

  19. mycloset says:

    Can I have them all?! Ahahahah! Love everything! Colors, textures, design…

  20. Nicole Windle says:

    I need those candy coloured trainers in my life!!!

  21. Vani says:

    I’m liking a lot of things you’re showing 🙂
    And that last dress is really a show stopper!
    x

  22. Ines Naouali says:

    LOVE IT! All the brights and pastels are so fun! x

  23. FJ says:

    that sheer maxi dress is absolutely gorgeous.

  24. Anonymous says:

    the neon sheer dress is amazing and would look beautiful w your complexion. I know Im getting it for sure!

  25. STYLE CROISSANT says:

    OMG I’m DYING right now !! The forth picture makes me seriously drool at the exquisite pieces, and the best part is, that all these wonderful clothes are AFFORDABLE ! Hooray !!

  26. Miss Lindsay says:

    I spy a white eyelet dress that I must have!!!

  27. COOL SPRINGS Fitness Club says:

    This is such a great resource that you are providing. this blog contain lot of information.Thanks for sharing.

  28. catriona says:

    ugh. that sheer maxi dress… amazing.

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