February 6, 2012 · Personal Style

ASOS Spring/Summer 2012 Preview

ASOS Spring/Summer 2012 Preview
ASOS Spring/Summer 2012 Preview — archive photograph 1
Here’s what’s coming for Spring/Summer with ASOS…
Textures, prints and sequin. All in neon and rich colours 

Candy coloured trainers. The frosted bowler bag is already available here.

Sharp intake of breath at the creepers
Lady like: Sherbert structured embellished dresses 
Floor sweeping ombre 

Platform sandals

Tropicana: In net jumpsuits and sequin
The bright sportswear backpack
This rainbow coloured cut out dress was gorgeous
A delicate use of neon:  I would kill for this sheer maxi dress

What struck me was the quality when touching the clothes. Unlike Topshop or Zara, ASOS does not have stand alone stores to support their website so I was curious to feel so many pieces in person.  The sequins, the beading, the neon, the lace neon.

This is the first time that I’ve previewed an ASOS collection and all of the above pieces felt luxe and weighty (the viewing was last year but close up shots are now allowed to be published).

I’m looking forward to seeing these pieces roll out soon.  That neon lace effect sheer dress….God.