H&M Swim Collection 2012


Some pictures taken today at their show room …

Neon sheer tunic


Snake skin print bikini – one of my favourites


Oversized gold sunglasses


Bright neons & citrus colours


Psychedelic prints


Oversized cat eye shades


I tried on their bright lime green bandeau bikini soon as I got home this evening.  Comes with optional halter straps.  Self shot using iPhone and taken from my instagram.


Earlier today I popped into H&M show room to take a closer look at their newly launched swimwear collection.

Here’s some of my favourites.

I left with this bright lime bikini with gold metal accents.  It’s lined and in a thick fabric with ties at the back with gold metal tipped ties.   Comes with detachable halter straps.  Not bad at all for $4.95

Bring on summer!


  1. WearAbouts says:

    495? what a steal!!! hope i can go to pick something similar up! I love all the neons for summer–especially the hot pink shorts! 🙂

  2. chris koo says:

    love, love, love!
    i hope the prices are just as lovely!

  3. Anonymous says:

    There’s no H&M in my area. So I’m so jealous. Nice!! Send me a few.lol


  4. The Pretty Pinhead says:

    I love the embellishments on that swimsuit! I’m in need of a new swimsuit. I’ll have to check out H&M 🙂

    I just found your blog and love it! Love your blog! Would love the follow back 🙂

    The Pretty Pinhead

  5. Kat says:

    Omg I love that white/jeweled bikini top! Do they make a one piece version??

  6. ASH says:

    Great swimwear. When is the collection out? I love the first bikini. Do you know which h&m stores in London stock h&m TREND by any chance? So hard to come by.

    • Karen says:

      The pieces are already out at H&M. At least a lot of them are.

  7. Marian says:

    Must pop to H&M today:-), haven’t been in a while. Is this collection available now?



  8. elena says:

    my god, I am already picturing my self wearing those neon yellow bikini sipping a mojito at the beach.

  9. elena says:

    my god, I can already picture my self wearing those neon yellow bikini sipping mojito at the meach

    • Karen says:

      LOL @ meach

  10. Thevisionarybutterfly says:

    Everything looks wonderful, I wish there was an H&M in Florida…there’s gotta be-maybe South Beach…

    • Anonymous says:

      palm beach gardens mall but usually they don’t have a lot of stuff on her 🙁

  11. Think Twice Style says:

    I love the white bikini with the stone detail & the neon pleated one!

  12. Ivana says:

    so many pretty bikinis!!!! =))) have to get me some neon!!! =))

    xoxo, Ivana


  13. Sarah says:

    I love that neon yellow bikini! And those sunglasses! When does it officially launch?

    • Karen says:

      A lot of the pieces are already in shops.

  14. Sasha says:

    Love the neon pink shorts and the last pair of sunnies. Cannot wait to hit the beach.

  15. Dylana Suarez says:

    GAH! This is all so stunning! I want it all!



  16. Marina says:

    nice items)) I liked swimsuits)

  17. Dom says:

    I need these in my life.
    Can you please tell us when the swim line is dropping in stores?

  18. Maggie ☮ says:

    I went there a few days ago in hopes of finding a cute suit and nothing I was practically devastated!

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