The Rise of Collaborations

It’s the era of collaborations. They’ve been heating up over the years, but now they’re  the hottest thing on the fashion market. Why are collabs these days so popular? I guess the obvious answer would be the new creativity, infinite design opportunities and the novelty that collaborations have to offer. Though, there’s also a huge demand for it! Especially since Gen-Z are becoming one of the biggest fashion consumers, collaborations are not limited to other fashion designers, but across pop-culture, music and art. There’s a taste for the exclusivity and the feeling of ‘wearing what you are’. From a brand perspective, it enables them to tap into new consumers – sports leisure fans might be gearing their wallets for the Adidas x Gucci for FW22. Whether it’s because of creativity or mixing of interests, two will always be better than one! Or even three (thinking of the Balenciaga x Gap x Kanye West collab).

Current Season Collabs

Any Studio Ghibli fans out there? Loewe x Spirited Away has something special for you! Love spending leisure time outdoors? North Face is having a ‘Chapter 2’ drop with Gucci (their first drop was a bestseller!). Or get your preppy-cute shoes on with Charles & Kieth x Shushu/Tong. This year I’m pretty certain there’s a collaboration drop for everyone. Of course my favourite is the Fendi x Sarah Jessica Parker collaboration ‘And Just Like That Baguette’. This bag is still such a scene stealer! You can watch my unboxing of this iconic bag and how I style it on my TikTok and Instagram.

Since there’s so many collaborations happening at the moment, the best way to shop is to find the one that REALLY resonates with you. That Fendi Baguette is a forever bag for me! Even if you’re investing in one or two collaborations, make sure it’s something you will love – and not just for the exclusivity’s sake (we’ve all been there!). 

Here are some more collaborations that might turn your heads: Birkenstock x Manolo Blahnik (yes, that famous instagram shoe brand!), Balmain x Barbie, Marni x Veja sneakers (I’ve listed some in the carousel below) and Burberry x Supreme! Phew!!!

Anticipated Collabs

Some of the most anticipated collaborations haven’t dropped yet, but sneakerheads should keep an eye out for Stüssy x Nike Air Max. Although, there’s many collabs happening in the luxury department, the high street isn’t missing out on the trend. H&M just recently announced their year’s collaboration with Iris Apfel! AND, &Other stories is teaming up with Minju Kim (the famous Netflix series ‘Next In Fashion’ winner). 

What collabs are you excited for?